Portfolio
Below you will find a collection of professional and creative projects I have led, written, or edited.
Professional
Companies
Documents
Strategic Marketing Plan - A marketing plan I wrote for a retail consulting firm, utilizing and modifying a template that was provided to me. Working with the founder, I distilled her concepts and goals into a plan her firm could continually reference when making marketing decisions.
eLearning Example - An eLearning I wrote for a training consulting firm. I worked collaboratively with five different subject-matter experts to create this document, ensuring each discipline was accurately represented.
Inspirational Blog Series - A blog series I conceptualized and wrote for an internal training program.
Newsletter - A newsletter I created for a local church.
Edited Article Excerpt - An excerpt from an article I edited for an author, writing for the online publication Life & Thyme. The implementation of the edits were all determined by the author.
The published article can be found here.
Vision Document - A reference document I wrote based upon market research, client instructions, and personal recommendations for an entire learning curriculum. Based on my creative direction, a visual designer took my words and created the final version of the document. This document was a guide for the various teams working on the curriculum and used for client approval.
SEO Pages
The following documents are all pages I’ve written to improve a client’s SEO ranking, based on the content they provided to ensure accurate information and tone. Additionally, I was supplied with a list of keywords and locations that I had to incorporate into my writing.
Accounting Welcome - A welcome page written for an accounting firm that focuses on providing tax and wealth advisory services.
Construction Bonding Assistance - A construction bonding assistance information page written for an accounting firm dedicated to offering construction companies tax, accounting, and business advisory services.
Dental Welcome and Emergency Dentistry - A welcome page and emergency dentistry information page created for a dentist who focuses on providing compassionate and gentle family dentistry.
Dentures - A dentures information page for a dentist who was expanding his practice to include an additional location.
Invisalign® - An Invisalign information page written for a dentist to highlight the benefits of this particular dental treatment.
Snap-On Smile® - A Snap-On-Smile information page written for a dentist who wanted to increase the number of patients looking for this smile-enhancing product.
Tax Resolution - A tax resolution information page written for an accounting firm in a highly competitive area.
Welcome and Tax Preparation - A welcome page and tax preparation information page written for an accounting firm dedicated to providing tax and accounting services to businesses and individuals.
Videos
Accelerate Your Growth - The introduction motion-graphic video (MGV) I wrote for a training curriculum designed to help new professionals quickly become productive and successful in their new careers. I provided creative and design direction throughout the entire video creation process.
Accelerate Your Growth Direction - The documented outline, direction, and script I wrote for the intro MGV.
Positioning Ideas - A live-action video (LAV) created as part of a series for the Accelerate Your Growth curriculum. I conceptualized the idea for this series of videos, wrote the scripts, provided actor direction, and then edited the video above.
Positioning Ideas Direction - The documented outline, direction, and script I wrote for the Positioning Ideas video.
Creative
Novel edits
Novel Excerpt #1 - An excerpt of a novel I edited, focusing on continuity and story development.
Novel Excerpt #2 - An excerpt of a novel I edited, focusing on sentence structure and phrasing.
Creative Documents
Creative Nonfiction - A nonfiction piece I wrote about a local coffee shop I frequent.
Creative Epilogue - A short epilogue I wrote to the novel The Coquette by Hannah Webster Foster.
Miscellaneous Websites
Michael Lechlitner - A website I created for my father, a Temecula-based artist. I built the site using the Squarespace platform.
I wrote each page linked to below, optimizing for SEO, readability, and client requests.
Darling Orthodontics - Welcome Page
Global LASIK & Cataract Institute - Ontario Location Page
J. Garcia and Associates P.A. - Business Accounting Services Page
SquareUp CPA - QuickBooks® Page
Monterey Coast Periodontics and Implant Dentistry - Salinas Location Page